{"id":4566,"date":"2017-11-06T06:06:43","date_gmt":"2017-11-06T06:06:43","guid":{"rendered":"http:\/\/www.nilepoint.com\/?page_id=4566"},"modified":"2026-10-12T20:47:44","modified_gmt":"2026-10-12T20:47:44","slug":"strategy","status":"publish","type":"page","link":"https:\/\/www.nilepoint.com\/fr\/strategy\/","title":{"rendered":"Strat\u00e9gie"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.8″ background_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”164deg” background_color_gradient_stops=”rgba(0,0,0,0.24) 25%|#442f00 100%” background_color_gradient_start=”rgba(66,81,59,0.66)” background_color_gradient_end=”#442f00″ background_image=”https:\/\/www.nilepoint.com\/wp-content\/uploads\/2026\/10\/Drone-salinas-scaled.jpg” custom_padding=”95px|0px|55px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.8″ text_font=”Open Sans||||” background_layout=”dark” custom_padding=”8px|||||” text_text_shadow_style=”preset1″ inline_fonts=”Open Sans” global_colors_info=”{}”]<\/p>\n

Strategy<\/strong><\/span><\/h2>\n

We help agricultural technology companies understand their market, validate solutions with growers, and build practical pathways to commercial adoption.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”54px|0px|71px|0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”7px|0px|0px|0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||||” text_text_color=”#81a40f” text_font_size=”30px” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

What we do<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_padding=”30px|0px|0px|0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Open Sans||||” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

Agricultural technology succeeds when it solves a real problem for growers and fits the way agriculture actually works. Nile Point helps agtech companies understand customer needs, test their assumptions in the field, and translate promising technology into a credible commercial strategy.<\/span><\/p>\n

We bring a practical, market-focused perspective to grower discovery, pilot development, partnerships and go-to-market strategy \u2014 particularly for companies entering or expanding in California and Western U.S. agriculture.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nilepoint.com\/wp-content\/uploads\/2026\/10\/Emmet-GoPro-Res-SR-scaled.jpg” title_text=”Emmet GoPro Res SR” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.8″ height=”551px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.8″ text_font_size=”18px” custom_padding=”0px|||||” global_colors_info=”{}”]<\/p>\n

How we can help<\/strong><\/h2>\n
    \n
  • Market & customer discovery<\/strong> \u2014 Understand grower needs, workflows, pain points and willingness to adopt.<\/span><\/li>\n
  • Pilot strategy & development<\/strong> \u2014 Define the right use case, partners, timing and measures of success.<\/li>\n
  • Go-to-market strategy<\/strong> \u2014 Assess target crops, customers, competitive positioning and pathways to revenue.<\/li>\n
  • Partnership development<\/strong> \u2014 Identify and engage growers, research institutions, industry groups and commercial partners.<\/li>\n
  • Strategic funding<\/strong> \u2014 Identify non-dilutive funding and partnership opportunities that can support pilots and commercialization.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” _builder_version=”4.16″ background_color=”#efefef” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Market & Customer Discovery” use_icon=”on” font_icon=”||divi||400″ icon_color=”#68750a” image_icon_background_color=”#ffffff” image_icon_width=”48px” _builder_version=”4.16″ header_text_align=”center” image_icon_custom_padding=”25px|25px|25px|25px|false|false” border_radii_image=”on|100%|100%|100%|100%” use_circle=”on” circle_color=”#ffffff” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#5f7716″ image_icon_background_color__sticky=”#5f7716″]<\/p>\n

    Understand the realities behind the market opportunity. We help companies engage growers and industry stakeholders, identify priority use cases, understand existing workflows and pain points, and test whether a technology delivers enough value to drive adoption.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Pilots & Commercialization” use_icon=”on” font_icon=”||divi||400″ icon_color=”#68750a” image_icon_background_color=”#ffffff” image_icon_width=”48px” _builder_version=”4.16″ header_text_align=”center” image_icon_custom_padding=”25px|25px|25px|25px|false|false” animation_style=”fade” border_radii_image=”on|100%|100%|100%|100%” use_circle=”on” circle_color=”#ffffff” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#5f7716″ image_icon_background_color__sticky=”#5f7716″]<\/p>\n

    Turn market insight into a practical path forward. We help companies define pilot objectives, identify potential partners, establish measures of success, assess positioning and competitive alternatives, and develop a go-to-market strategy for California and Western U.S. agriculture.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”22px|0px|0px|0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”Damilare Odumosu” job_title=”Founder & CEO” company_name=”CropMind Inc” portrait_url=”https:\/\/www.nilepoint.com\/wp-content\/uploads\/2026\/09\/Damilare-scaled.jpg” _builder_version=”4.27.8″ global_colors_info=”{}”]<\/p>\n

    “Emmet Murphy was the difference between CropMind having a California presence and actually being trusted there. He opened the grower relationships and set up the field pilots that gave us real blocks to work on, then used those relationships to tell us what the market actually needed. When our early yield numbers were too optimistic, Emmet was the one who flagged them and pushed us to fix them before a grower ever saw a report. That combination of market access and honest judgment is rare, and it\u2019s why I\u2019d trust him to guide any company entering new markets.”<\/span><\/p>\n

    [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” _builder_version=”4.16″ custom_padding=”4px|0px|49px|0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.8″ text_text_color=”#81a40f” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

    Selected Clients & Partners<\/span><\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.8″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.nilepoint.com\/wp-content\/uploads\/2017\/11\/comms-fhi-360-logo-transparent-horizontal-color.png” url=”https:\/\/www.fhi360.org\/” url_new_window=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nilepoint.com\/wp-content\/uploads\/2026\/09\/CropMind_Horizontal_Color-scaled.jpg” title_text=”CropMind_Horizontal_Color” url=”https:\/\/www.mercycorps.org” url_new_window=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.8″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.nilepoint.com\/wp-content\/uploads\/2026\/09\/LandOLakes-logo.png” title_text=”LandOLakes logo” url=”https:\/\/www.fh.org\/” url_new_window=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.8″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.nilepoint.com\/wp-content\/uploads\/2017\/11\/unnamed.png” url=”http:\/\/www.care.org” url_new_window=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Strategy We help agricultural technology companies understand their market, validate solutions with growers, and build practical pathways to commercial adoption.What we do Agricultural technology succeeds when it solves a real problem for growers and fits the way agriculture actually works. Nile Point helps agtech companies understand customer needs, test their assumptions in the field, and […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4566","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.nilepoint.com\/fr\/wp-json\/wp\/v2\/pages\/4566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nilepoint.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nilepoint.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nilepoint.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nilepoint.com\/fr\/wp-json\/wp\/v2\/comments?post=4566"}],"version-history":[{"count":21,"href":"https:\/\/www.nilepoint.com\/fr\/wp-json\/wp\/v2\/pages\/4566\/revisions"}],"predecessor-version":[{"id":5721,"href":"https:\/\/www.nilepoint.com\/fr\/wp-json\/wp\/v2\/pages\/4566\/revisions\/5721"}],"wp:attachment":[{"href":"https:\/\/www.nilepoint.com\/fr\/wp-json\/wp\/v2\/media?parent=4566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}